The Larada Sciences's dominant color is Pantone 285 C, a vibrant blue.
Pantone 285 C
90 48 0 0
285 C
0 114 206
#0072CE
The blue is supported by a secondary accent palette of Pantone 368 C (green), Pantone 7406 C (gold), and White.
Pantone 368 C
65 0 100 0)
368 C
120 190 32
#78BE20
Pantone 7406 C
0 20 100 2
417 C
241 196 0
#F1C400
White
Brand grayscale (100% Black should be used sparingly):
The Larada Sciences logo has been slightly updated and can be used with or without the tagline and reversed on blue.
The AirAllé product logo:
Reversed on blue:
The "girls hair" icon can also be used by itself when appropriate.
For example, on branded polo shirt, etc.
Icon-only reversed:
Please ensure that the logos have adequate whitespace around them to preserve the presence of the brand on the page or screen.
A quick way to eyeball adequate whitespace around the logo is to imagine a lowercase "r" worth of space surrounding the entire logo design. This is the minimum amount of whitespace to leave. More is usually better.
Also ensure that the logo is displayed at a legible size.
The minimum size of the full logo is 1/3" tall or 36 pixels online; The icon only version should be at least 36 pixels tall too, except when used in the address bar of the website: 16 x 16 bookmark icon (favicon).
Here are some basic tips for using the logo correctly:
Correct: Display the logo and tagline larger than the minimum size, in the correct brand colors, and with adequate margin on white or a light-neutral background.
Correct: Display the reversed logo and tagline larger than the minimum size, in the correct reverse color (white), and with adequate margin on a dark, uncluttered background.
Incorrect: Do not display the full logo without including the tagline.
Incorrect: Do warp the shape of the logo.
Incorrect: Do not display the logo rotated.
Incorrect: Do not display the logo on top of a cluttered background like a detailed photo, because the logo is no longer legible.
Incorrect: Do add a drop shadow, bevel, or other Photoshop effects to the logo.
Incorrect: Do not change the color of the logo or tagline.
Incorrect: Do not change the tagline font.
Incorrect: Do not change the size or position relationship between the icon, the text, and tagline.
Larada Sciences's primary brand typeface is Oxygen. This should be used for headlines and technical text: bullet point lists, captions and charts, and web addresses.
Oxygen Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
01234567890
Oxygen
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
01234567890
Oxygen Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
01234567890
All weights of Oxygen are available as a free download at fontsquirrel.com:
Larada Sciences's secondary brand typeface is Merriweather. This should be used for longer sections of text (body copy).
Merriweather
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
01234567890
Merriweather Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
01234567890
All weights of Merriweather are available as a free download at fontsquirrel.com:
